10 secrets to attract the right candidates via social media
In more ways than one, social media has proven to be extremely valuable – in what we see, our perspective on things, and how we react to those certain things, so why not use it to your advantage?
Top companies are beginning to incorporate social media to engage employees, and even attract potential candidates. Your social media presence is a window into your company culture, values, and goals.
1. Ensure company profiles are thoroughly filled out
Having professional profiles that accurately represent your brand is the key to attracting candidates. Social media, especially for younger generations, is the go-to place when they want more information before they commit to something.
2. Create custom images for more social engagement
Did you know incorporating images makes your company page 14x more likely to be viewed? In general, social media content paired with imagery is 650% more likely to be viewed. Don’t miss out on high-quality candidates just because of their first impression of your company boring and bland.
3. Start internally – get employees to help share your culture
Use the employees you got. The people who form your company are in the best place to share company culture authentically via social media. If candidates see that the entire company is genuinely happy and involved in company events, they will be more willing to apply. Remember, employees are the face of your brand as an employer.
4. Create employer branding videos
Social media is the king of cat videos, mouth-watering recipe videos, and inspirational videos. But you’ll also notice large companies posting a lot of brand videos – and I mean, a lot. Don’t worry, there’s no need to spend money on a professional videographer. All you need is that powerful camera phone, combined with the right sound and lighting, and you’ll have amazing videos in no time.
5. Instagram should be the top platform to invest in
Sharing on Facebook isn’t what it used to be. As other platforms are arising, it’s pretty difficult to get attention on Facebook without paying for it. Instagram, on the other hand, has the highest user engagement of any of the top social media, with about 10x more than Facebook and 100x more than Twitter. If you are going to start building your company social media, Instagram is the place to start.
6. Host live Q&A’s on your social media platforms
Take advantage of Instagram Stories, Facebook Live, and Snapchat. Nowadays, both the young and older generations want their information in front of them immediately – they don’t want to waste their time searching. Use this as a way for your audience to learn about the company, but also as a way for you to gain more insight about what they’re curious about.
7. Post your current openings
Candidates are usually browsing through your social media because they are interested in applying for a position. Have your open jobs creatively advertised and easily available to access at any time they come across your company on social media. Keep in mind, having a shorter application process will be more enticing for candidates, especially if they are applying via mobile.
8. Get to know the ins and outs of your audience
With today’s smart technology and AI, social media platforms can gather and learn information quicker than you know what you’re looking for. If you can dive deep and fully understand the audience, it will come in handy when targeting the right candidates for the right roles.
9. Brand, brand, and brand
Building a great employer brand helps organizations attract and hire better talent. 72 percent of job seekers indicate employer brand has a significant impact on their decision to apply for and accept a position. Additionally, 56 percent say it is the most important factor when considering a new job. Part of this employer brand-building process via social media includes engaging employees to amplify new brand content and activities on their own social networks. With the demographic changes taking place in the workforce, the importance of employer brand in recruitment will only increase.
10. Let candidates know about a job before they start searching
Social media is a critical channel for finding and engaging elusive, passive candidates not using traditional job boards. But it is also useful for appealing to empowered active job seekers. Present your company brand, culture and job openings to an enormous pool of potential talent that is not generally advertised on average job boards.