Day: February 21, 2020

Employee influencer marketing

Bianca Ingrosso, Isabella Löwengrip, Janni Delér. Today, influencers have become the IT thing for many companies. Our feeds are bursting with collaborations and the words “sponsored post” are visible everywhere on social media. The question, however, is whether collaborations with influencers pay at all times, for all companies? 

Well, maybe not. If you think about it, shouldn’t the best ambassadors for your company be the people who work there? Employee Influencer Marketing is a way for companies to spread genuine and trusting content via social media. This means that it makes the company’s employees face outwards and actively works to enable and simplify the positive spread of events, corporate culture and the like. The truth is, of course, that we largely trust people we know than influencers and celebrities. Therefore, employee influencer marketing can strengthen your Employer Brand and get more organic spread on your social media posts – and that’s not entirely wrong!

If you are interested in reading more about this (of course you are!), then at Jobtip we have developed a small guide with lots of smart tips on how to concretely proceed if you want to introduce Employee Influencer Marketing to your workplace.

Download the guide here!

The importance of the image in social media

When recruiting via social media, you have a very limited space to capture the candidate’s interest in. Often it is important to have said as much as you can in as compressed a way as possible.

As the old saying reads; a picture says more than a thousand words, and in this context it is more relevant than ever! Choosing the right pictures for your recruitment campaigns is A and O for a successful result. A good picture has enormous potential to communicate a large amount of information in a very short time – much more than both title and text do together! A relevant image helps the individual visualize and creates an immediate recognition factor in the current audience. The human brain recognizes the familial in a picture of a tenth of a second. However, if the image has nothing to do with the subject, there is a high risk that the candidate will filter out the post to scroll through their feeds instead.

In our latest guide “How Important is the image in ads on social media” we give concrete tips on how to think about image selection when advertising on social media. In the guide you will also find concrete examples from real recruitment campaigns that we at Jobtip have been out with over the past year. Read, learn and be inspired!

Download the guide here!

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