What is Social Recruiting?
Social Recruiting, or Social Media Recruitment, is a relatively new concept that increasingly fosters the discussions around the billboard of modern HR Experts.
Social media has changed our way of life – why not change our way of recruiting?
Many who hear the concept of Social Recruiting interprets it as incorporating social media in a recruitment process. Unfortunately, it is not enough to publish a recruitment ad on a Facebook company page and lean back in anticipation of wonders. Social Recruiting is much more than that.
Simply described, Social Recruiting is an audience-targeted recruitment ad targeted to carefully selected social media candidates.
The specific target group customization makes Social Recruiting, compared to regular job placement, cost-effective when:
– Only relevant people see the ad
– Short recruitment process – it’s quick to create an ad that is then targeted to the right potential candidates. By directly reaching the right potential candidates, work is also reduced to sell applications.
– A better target group adjustment reduces the risk of error recruitment.
Passive Job Seekers
The best candidates are not found on job sites – they are already in workplaces. Through targeted ads in social media, you will reach the passive job seekers, (i.e. those who already have a job or are not actively seeking new work.) 80 percent of workers today change their workplace if the right opportunity arises – what’s better than showing off your job advertisement on the day off surf or break-by-job surf.
Strengthening the employer
Brand job ads are a great opportunity for a company to promote its employer brand. In a world where competition for the best talents is tough, it’s even more important to get candidates to choose you over another company.