Situation

In the current challenging labor market, DFDS needed an effective strategy to target and reach truck drivers.

Solution

Jobtip set up targeted ads that were live for a total of 6 months. During those 6 months, we varied the content for each month mixing regular recruitment ads, employer branding ads and video content.

Result

Average reach/month = 48 271

Average Clicks/month = 4 813

Average click through rate: 2,35%

Average click through rate to career site: 82%

Total applications from the 6 month period: 1192