Case: Ramudden x Jobtip

Situation

With operations in more than 50 locations in Sweden, Norway, Finland and Estonia, Ramudden is the market-leading full-service provider of work zone safety solutions within road construction. The group employs a total of 900 people and this year sales will land at around SEK 1.8 billion.

Solution

In March 2018 Ramudden chose to recruit through social media for the first time, with the help of Jobtip. With recurring successful results Jobtip has since then delivered relevant candidates for Ramuddens recruitments. With 31 recruitment campaigns in the rearview mirror, with everything from depot employees to deputy regional managers, job ads from Ramudden have currently been shown over 1.9 million times to professionals working in the road and construction industry. The recruitment campaigns have furthermore generated over 41,000 clicks.

Result

With accurate targeting Jobtip has managed to deliver over 1100 candidates spread over 31 recruitment campaigns for Ramudden. This has not only resulted in several successful recruitments, but also a valuable candidate pool for future hirings. Through the collaboration with Jobtip, Ramudden has gone from being completely invisible on social media to now having a strong presence with both competitors and potential employees. With over 1.9 million impressions towards the road construction industry, over a 16-month period, they’ve strengthened their brand awareness with professionals relevant for their hirings.

"In recent years we've worked a lot with our brand trying to be more visible for a wider audience. Simply put, we have made lots of different marketing efforts. However, the exposure we have got through the job ads on social media is extra valuable since we specifically reach the target group that constitutes potential employees."

Simon Sterner

Site Manager

Ramudden AB