Do you need tips on how to create attractive job ads for social media? Then you have come to the right place! We have created thousands of job ads to help companies in their talent acquisition. Now, we are sharing our tips with you to use the next time you advertise.

How do I get started?

You have written a good job description. It includes the benefits you offer as an employer. Also, a short description of the job, your company, and who you are looking for. Your next step is to get this advertised to the right candidates using effective talent acquisition strategies.

We already know it's smart to advertise job vacancies on social media. This is where active and, most importantly, passive candidates spend their time online. Most potential candidates are actually passive. They are already employed but may be tempted to switch jobs if something better comes up. It is among them that you can find the golden candidates through strategic talent acquisition.

How do I create attractive job ads?

What is important to consider when creating job ads for social media? Remember, the job ad should catch the candidate's attention. It should stand out from the sea of ads on the news feed. It is therefore important to think smart and keep your focus when writing and choosing the media for the ad.

Write the right text for your ads

There is space for 123 characters in the text post before the candidate has to click the "read more" button. This means that it is wise to make your point within these 123 characters. You can write about the job type, the company, and even a small attention-grabbing question. For example:

Ready for your next career step? 🎯 Join [company name] as a [position]. Read more and apply today!

Did you notice the use of an emoji? Emojis promote engagement and are a nice way to showcase your company's tone. Regarding emojis, don't overdo it. This can make a post unprofessional. It is also important to choose emojis that are appropriate for your company and the context of the post. Neutral emojis work for all companies. They include: thumbs up 👍, checkboxes ✅, wave 👋, or a heart if it fits your brand.

Did you also notice that the text ended with a Call-To-Action? A Call-To-Action or “CTA” encourages the reader to take action. In our case, we want the right candidate to apply for our position. Therefore, it can be wise to end the text post with a suitable CTA.

Now you have the text in place – well done! The next step might be the most important in the talent acquisition process, so pay attention.

Choose the right media for your ads

The first thing you notice when scrolling social media is the media. It can be a still image, a short graphic, or a video. The average attention span of a person scrolling social media is just 8 seconds. Sources for this are explainervideoly, sambarecovery, and gitnux. Therefore, it is important to capture the reader quickly with the media you choose.

This does not necessarily mean you need a flashy image that almost screams you have a job vacancy. The image/video you choose must be in line with your company's brand. There are several reasons for this. If the reader knows your company, your post is easy to recognize. You can quickly show that you have a job opening through proper media. The more ads you post in the same style, the more you build your Employer Brand, which is a key element in talent acquisition.

Our experience is that images/videos with people in focus get the best results. The people in the image/video should ideally work in the profession you are hiring for. The image should be sharp and bright. For example, you could snap a photo of your colleagues (remember to get consent!) who are working, standing by the coffee machine, etc. This way, you put people at the center. You show who actually works at the company. You give the candidate an idea of what it is like to work there. All this can be showcased through a single image – win-win!

If you want to go the extra mile, it might be wise to post a video. We recommend a video under 30 seconds. This way, the candidate's attention span is long enough to watch it. The same tip applies to videos as to images: show people in focus. They should be linked to the profession you are recruiting for. They should ideally be from your company. Maybe you can even highlight the benefits you offer your employees? Remember, your position is to attract the right candidates who are already in a job. Making strict demands on candidates who have not even applied yet might not be the best move. Instead, you can list the job requirements in the job description that the ad links to.

Remember to have a square image for the news feed. Also, have a rectangular image for the story format. This will use the most of your image space.

We hope these tips will be useful in your talent acquisition efforts. Feel free to try out our free feature Meta Ads Center – here you can test how the ad will look on Facebook.

Good luck with your talent acquisition and advertising!