How to Use Video in Your Recruitment Marketing: Attract the Perfect Candidate

In order to find the best employees, you need to put your best foot forward in recruitment marketing. One of the most effective tools at your disposal is video. Video can help you show off your company culture, explain what it’s like to work at your organization, and showcase open positions. In this blog post, we will discuss how to use video in your recruitment marketing strategy to attract the perfect candidate!

Quick Takeaways

  • You only need a smartphone and good lighting when it comes to hardware. But, you need to make sure that the story & content is engaging and builds trust.
  • Video can be used in every part of the recruitment marketing funnel.
  • Don't try and include to much, keep it short, sweet & to the point.

Why should you use video in your recruitment marketing?

Video is a powerful tool that can help you connect with candidates on a personal level. It allows you to show off your company culture, explain what it’s like to work at your organization, and showcase open positions. Video is also a great way to build rapport with candidates and get them excited about the opportunity to work for your company.

How can you use video in your recruitment marketing?

There are many ways to incorporate video into your recruitment marketing strategy. You can create a corporate overview video, post job descriptions and company culture videos on social media, or even create an employee testimonial video series. No matter how you choose to use video, make sure that it aligns with your overall recruitment marketing goals.

When should you use video in your recruitment marketing?

You can use video at any stage in the recruitment process, from attracting candidates to promoting your company culture. However, it’s important to consider the goals of your video content and who your target audience is before you begin production. Creating recruiting videos is a great way to connect with potential employees on a personal level, show off your company culture, and explain what it’s like to work at your organization. When used correctly, video can be a powerful tool in your recruitment marketing arsenal!

What do I need to create a good recruitment marketing video?

Contrary to popular belief, you don’t need super expensive gear and setups. In fact, many great videos have been produced just with a smartphone and some proper lighting. The most important thing is to focus on the content and making sure it’s engaging and informative.

What are some pitfalls when creating video for recruitment marketing purposes?

One of the biggest pitfalls is to try and do too much with the video. It’s important to be clear about your goals for the video and who your target audience is. Trying to include too much information or making the video too long will only serve to confuse and turn off potential candidates. Keep it short, sweet, and to the point! Creating videos for recruitment marketing purposes doesn’t have to be complicated or expensive. By following these tips, you can create engaging and informative videos that will attract top talent to your company!

Where should I upload our videos?

Youtube, Instagram, Facebook, Wistia, and LinkedIn are all great platforms to host your videos. Make sure to also embed them onto your website and include them in any email marketing campaigns.

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