Meta Ads Center

Jobtip’s Meta Ads Center guides you through the world of Facebook and Instagram ads. Try out our Facebook ads generator, stay up to date with all required ad specs and formats, read up on articles and get inspired by high performing ad examples.

Meta Ads Generator

Use our Facebook Ads Generator to create ad mockups within minutes. Download it, include it in your presentation and show it to your stakeholders, clients or teammates easily. 

It’s 100% free, just hover over the elements on the left and start editing!

Meta Ads Specs & Requirements

This is what they call bookmark-worthy. An up-to-date collection of all the different ad sizes, requirements and things you need to know to create ads on Facebook and Instagram. 

Last updated on: 2022/08/12

Feed ad image dimensions and guidelines

  • Recommended resolution: 1080×1080.
  • Minimum width and height: 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Feed ad character limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

Feed video ad specs

  • Recommended to upload the highest resolution video possible.
  • Recommended resolution: 1080×1080.
  • Captions are recommended.
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
  • Recommended video formats are .MP4 and .MOV (see full list here).
  • Max video file size is 4GB.
  • Video length max is 240 minutes.

Feed ad character limits

  • Primary text: 125 characters.
  • Link description: 30 characters.
  • Headline: 40 characters.

Facebook Stories ad image dimensions and guidelines

  • Recommended image size: at least 1080 x 1080 pixels
  • Recommended ratio is 1.91:1, and while 1:1 and other aspect ratios can be used, the image may be adjusted or masked.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.

Facebook Stories video ad specs

  • Recommended resolution 1080 x 1080.
  • Aspect ratio is 9:16.
  • Max video file size is 4 GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video duration range is 1 second to 2 minutes.
  • Video max frames 30fps.

Stories ad character limits

  • Text: 125 characters.
  • Headline: 40 characters.

Carousel ad image dimensions and guidelines

  • Recommended image size: at least 1080 x 1080 pixels
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended ratio is 1:1.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.

Carousel video ad specs

  • Recommended resolution 1080 x 1080.
  • Aspect ratio is 1:1.
  • Max video file size is 4 GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video duration range is 1 second to 240 minutes.
  • Video max frames 30fps.

Carousel ad character limits

  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 20 characters.
  • Landing page URL required.

Right column ad image dimensions and guidelines

  • Recommended resolution: 1080×1080.
  • Minimum dimensions: 254×133.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Right column ad character limits

  • Headline: 40 characters.

In-stream video ad specs

  • Recommended to upload the highest resolution video possible.
  • Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video length is 15 seconds to 10 minutes.
  • Highly recommended to include video sound.
  • Captions are likewise optional, but recommended.

Instant article ad image dimensions and guidelines

  • Recommended resolution: at least 1080×1080.
  • Recommended aspect ratio is between 1.91:1 to 1:1 (with link)
  • Recommended image formats are JPG and PNG.

Instant article video ad specs

  • Recommended resolution: at least 1080×1080.
  • Recommended aspect ratio 16:9.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video max length is 241 minutes.

Instant article ad character limits

  • Headline: 40 characters.
  • Primary text: 125 characters.
  • Description (images): 30 characters.

Marketplace ad image guidelines and dimensions

  • Recommended resolution 1080×1080.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Marketplace video ad specs

  • Recommended resolution 1080×1080.
  • Recommended aspect ratio 4:5.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video max length is 241 minutes.

Marketplace ad character limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

Audience Network ad image dimensions and guidelines

  • Minimum resolution of 398 x 208 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, and 9:16 is recommended with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Audience Network video ad specs

  • Recommended to upload the highest resolution video possible.
  • Recommended aspect ratio is between 9:16 to 16:9.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video minimum length is 10 seconds and the maximum is 120 seconds.
  • Video thumbnails with 20% text or more could increase chances of failed delivery.

Audience Network ad character limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description (optional): 30 characters.

Sponsored message ad image guidelines

  • Recommended resolution: 1080×1080
  • Aspect ratio 1.91:1.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Sponsored message ad character limits

  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 30 characters.

Facebook messenger ad image guidelines

  • Recommended resolution 1080×1080
  • Aspect ratio 1:1
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

Facebook messenger character limits

  • Text: 125 characters.
  • Headline: 40 characters.

Facebook Collection ad image & video specs and guidelines

  • Collections ads use the first image or video in asset from your Instant Experience
  • Recommended ratio is 1:1 for square images, and assets may be masked to this aspect ratio.
  • Recommended resolution: 1080×1080.
  • Collections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook and Instant Customer Acquisition. Learn more about the specific details of each type at Facebook’s business center.

Facebook Collection ad character limits

  • Text: 125 characters.
  • Headline: 40 characters.

Recruitment Marketing Guides

Learn how to improve your recruitment marketing and get inspired by industry tips, tricks and trends.

About Recruitment Marketing with Facebook & Instagram

What is Meta?

Meta is the company behind Instagram & Facebook, previously named Facebook Inc. Through Meta, you can advertise open positions, reach both active and passive candidates as well as build your employer brand.   

Why should you advertise jobs on Meta?

Meta has more than 2.37 billion users, whereas more than half are daily active users. In order to successfully hire the right candidates, you should advertise where your audience spends most of their time online. 

Why do recruitment ads on Meta work?

Not only does Meta allow you to communicate job positions on platforms such as Instagram and Facebook, two of the world’s most popular social media networks. In comparison to traditional job boards, Meta enables you to connect with passive job seekers by targeting suitable candidates.

How do you manage recruitment ads on Meta?

There are two ways to manage recruitment ads on Meta: 1. Through Meta’s native UI or through a 3rd-party tool like Jobtip’s tech solution that gets customized to fit your ATS and recruitment needs and automatically publishes put-together and attractive recruitment ads to Instagram and Facebook.
reach-the-right-people

Reach the right people

Did you know that a whooping 80% of all passive talents out there are open to applying for new exciting career opportunities when presented to them?

With Jobtip targeted job ads, you are able to work proactively and catch the attention of that large pool of qualified candidates.

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